I want to make sure that everyone knows there is a new Quentin Tarantino out today. I also want to make sure you know that it will be rad. I mean super rad. No, wait, I mean badical, the greatest form of radness that can be achieved!
See what I did there. I hyped up a movie I haven't seen yet. I did so by saying it was going to be "badical" even though I've only seen the trailer and I know that Tarantino makes rockin' movies. In reality, the movie might suck (fat chance, it is a QT Joint), but the great thing about hype is that its a magnifier of excitement, specifically anticipatory excitement. Its the kind of excitement that, at least for the briefest of moments, makes you proud to spend $10 on a ticket.
But hype is a double edge sword and a gamble. Hype sets the bar higher, so much so that once you reach a certain level of hype a movie's quality loses all middle ground. It either blows or blows your mind. There is no more okay, just good, or meh. If you hype a movie and it blows, you feel more than dissatisfied with your purchase - you feel betrayed. How dare it not live up to your over-exaggerated expectations! You spent $10 and this is what you get? What a rip off. But if on the rarest of occasions you hype a movie and it blows your mind, then that movie was better for you then it was for everyone else in the theater who saw it with you. Except for that fat nerd who downed two buckets of popcorn and a giant coke. He's been on the interwebs for weeks, trolling movie sites and forum threads, building up his hype like it was a bad smack habit.
See what I did there. I hyped up a movie I haven't seen yet. I did so by saying it was going to be "badical" even though I've only seen the trailer and I know that Tarantino makes rockin' movies. In reality, the movie might suck (fat chance, it is a QT Joint), but the great thing about hype is that its a magnifier of excitement, specifically anticipatory excitement. Its the kind of excitement that, at least for the briefest of moments, makes you proud to spend $10 on a ticket.
But hype is a double edge sword and a gamble. Hype sets the bar higher, so much so that once you reach a certain level of hype a movie's quality loses all middle ground. It either blows or blows your mind. There is no more okay, just good, or meh. If you hype a movie and it blows, you feel more than dissatisfied with your purchase - you feel betrayed. How dare it not live up to your over-exaggerated expectations! You spent $10 and this is what you get? What a rip off. But if on the rarest of occasions you hype a movie and it blows your mind, then that movie was better for you then it was for everyone else in the theater who saw it with you. Except for that fat nerd who downed two buckets of popcorn and a giant coke. He's been on the interwebs for weeks, trolling movie sites and forum threads, building up his hype like it was a bad smack habit.
Hopefully, he just got his fix.
So awesome I can't even describe it
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